Use Promotions Strategically
Promotions can be effective when the offer is:
Promotions can be effective when the offer is:
- Attractive to the customer
- Promotes desired behavior, and
- Instills a sense of urgency in the shopper
A promotion can only be effective if you can provide clear visibility to the promotion to those shoppers that you want to target. Here are some promotion publication practices that have been successful for our customers.
Couple a promotion with an email marketing campaign to bring visibility to your special offer and to target it more precisely and to track its conversion rate.
Set up two promotions with unique promo codes and send out each to 10% of your customer base. Based on the results of this test, go with the more effective promotion.
Here are a few effective Holiday Promotions:
- Free product with purchase (bundles)
- Offer Product Kits that are exclusive to your store.
- Offer free gift wrap.
